Channel name
Built on experience, discipline,
and long term thinking.
With a UK property portfolio exceeding £30 million across 25+ locations, the business is led by Azid Gungah and underpinned by over 20 years of disciplined, repeatable investment experience.
Founder Story
A property investment practice shaped by execution.
Over 25 years, Azid Gungah developed a disciplined title split strategy focused on repeatable value extraction and controlled capital recycling.
With 15+ years in property, Azid has completed acquisitions across 25+ UK locations and sourced over £10M in residential blocks in 2025 alone, using a disciplined, asset-backed approach.
Founded in
1999
Based in
London, UK
From Insight to Scale
Four pillars,
one clear path
Education
The foundation of the model. This pillar is designed to develop deep, practical understanding, ensuring investment decisions are made with clarity, structure, and discipline rather than assumption.
Sourcing
Wealth
Capital
Progress Over Perfection
I’ve never believed in waiting for perfect conditions. Every meaningful step I’ve taken in property began by getting started, learning through execution, and refining over time.
£0
Discovery
Freedom Through Ownership
I started investing to create financial independence and to lead on my own terms. Owning assets provides control—over decisions, direction, and the people I choose to build with.
£0
Discovery
Competing at Scale
Over the past five years, large institutions have significantly increased their presence in UK residential property. To remain competitive, I’ve focused on disciplined growth—building a portfolio valued at over £30m and working towards the acquisition of a further 100 units through structured, repeatable strategies.
MEET THE TEAM
The team behind the strategy.
A seasoned team focused on disciplined acquisition, risk control, and long-term value.
The QUIDDITY Podcast
From insight to scale.
Hear real conversations with property investors, industry experts and professionals sharing the knowledge and experiences behind successful deals. From title splitting and property finance to tax, legal strategies and portfolio growth, each episode delivers practical insights to help you invest smarter and scale with confidence.
Quiddity Group
Quiddity Group
Quiddity Group
Quiddity Group
Quiddity Group
THE QUIDDITY BOOKS
UK's first title splitting guide.
Discover practical strategies designed to help property investors unlock hidden value and maximise the potential of every deal. From mastering title splitting to recycling capital and scaling your portfolio, our books provide the knowledge and insight to help you build long-term property wealth.
